BARAKAT AL TABIEYA FOR FRUITS ANAD VEGETABLES LLC is looking for Marketing Executive Required in Dubai.
| Salary | 2000-5000 AED |
|---|---|
| Experience | 2 Years |
| Location | Dubai |
| Qualification | Bachelors |
| Posted | 13 August 2024 |
| Job Type | Full-Time |
| Posted by | Habeebi Recruiter |
| last date to apply | apply within 15 days of posting |
A Marketing Executive is responsible for planning, developing, and executing marketing campaigns that promote a company’s products or services. This role involves a mix of strategic planning, creative thinking, and hands-on execution to reach target audiences and achieve business objectives.
Key Responsibilities:
- Market Research and Analysis:
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Analyze data to understand customer behavior, preferences, and demographics.
- Use insights from research to inform marketing strategies and campaigns.
- Campaign Planning and Execution:
- Develop and implement marketing campaigns across various channels, including digital, print, social media, and events.
- Create content for marketing materials, such as brochures, emails, social media posts, and advertisements.
- Coordinate with designers, copywriters, and other team members to produce high-quality marketing collateral.
- Digital Marketing:
- Manage and optimize online marketing activities, including search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.
- Oversee the company’s social media presence, creating and scheduling posts, engaging with followers, and monitoring performance.
- Track and analyze the effectiveness of digital campaigns using analytics tools and adjust strategies as needed.
- Brand Management:
- Ensure consistent branding across all marketing materials and communication channels.
- Develop and maintain brand guidelines to ensure a unified message and visual identity.
- Monitor brand perception and take action to enhance the company’s image and reputation.
- Content Creation and Management:
- Create engaging content for various platforms, including blogs, social media, websites, and newsletters.
- Collaborate with content creators, influencers, and partners to produce and share content that resonates with target audiences.
- Manage the company’s content calendar, ensuring timely and relevant content delivery.
- Event Management:
- Plan and execute promotional events, such as product launches, trade shows, and customer appreciation events.
- Coordinate logistics, including venue selection, vendor management, and event promotion.
- Measure the success of events through attendee feedback and post-event analysis.
- Customer Engagement and Communication:
- Develop and implement strategies to engage and retain customers, including loyalty programs, newsletters, and customer surveys.
- Manage customer communications through various channels, ensuring a positive and consistent experience.
- Address customer inquiries and feedback promptly and effectively.
- Budget Management:
- Develop and manage the marketing budget, ensuring that all activities are cost-effective and deliver a strong return on investment (ROI).
- Monitor spending and adjust budgets as needed to maximize the impact of marketing efforts.
- Report on the financial performance of marketing campaigns and initiatives.
- Reporting and Analysis:
- Track the performance of marketing campaigns and activities using key performance indicators (KPIs).
- Prepare regular reports for senior management, highlighting successes, challenges, and areas for improvement.
- Use data and insights to refine marketing strategies and enhance future campaigns.
- Collaboration and Teamwork:
- Work closely with sales, product development, and other departments to align marketing efforts with overall business goals.
- Collaborate with external agencies, vendors, and partners to execute marketing projects.
- Participate in brainstorming sessions to generate new ideas and strategies.
Skills Required:
- Strong understanding of marketing principles and practices.
- Excellent communication and writing skills.
- Creativity and the ability to think outside the box.
- Proficiency in digital marketing tools and platforms.
- Analytical skills to measure and optimize campaign performance.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong organizational and time-management skills.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience in marketing, advertising, or a related role.
- Familiarity with digital marketing tools, such as Google Analytics, social media platforms, and email marketing software.
- Experience with content creation and brand management is an advantage.
A Marketing Executive plays a critical role in promoting a company’s products or services, driving brand awareness, and supporting overall business growth. This role requires a combination of creativity, strategic thinking, and practical skills to execute effective marketing campaigns.
Send your CV to our email: humanresource@barakatgroup.ae