Digital Marketing – Media Supervisor Required in Dubai

A Digital Marketing – Media Supervisor oversees the planning, execution, and optimization of digital media campaigns to drive brand awareness, customer engagement, and revenue growth. They manage the day-to-day operations of digital media buying and strategy, ensuring that campaigns run smoothly, meet performance goals, and align with the brand’s broader marketing objectives. This role requires expertise in various digital marketing platforms, strong analytical skills, and the ability to lead and collaborate with cross-functional teams. The Media Supervisor plays a crucial role in ensuring that marketing investments deliver maximum return on investment (ROI).

Salary	Market Competitive
Experience	4 – 9 Years
Location	Dubai
Qualification	Any Graduation
Posted	05 October 2024
Job Type	Full-Time
Posted by	Habeebi Recruiter
last date to apply	apply within 15 days

Key Responsibilities

1. Campaign Planning and Strategy Development

The Digital Marketing Media Supervisor is responsible for creating and managing digital media strategies that align with business objectives. This includes understanding the target audience, conducting market research, and identifying the most effective channels (such as social media, paid search, display ads, and programmatic advertising) to reach potential customers. They work closely with the broader marketing team to ensure campaigns align with the brand’s messaging and goals.

2. Media Buying and Negotiations

A core responsibility is overseeing the media buying process. The Media Supervisor negotiates with digital media vendors and platforms to secure optimal ad placements at the best possible rates. This includes managing relationships with partners like Google, Facebook, and other digital ad networks. They also ensure the efficient allocation of the digital marketing budget across channels to maximize exposure while maintaining cost-effectiveness.

3. Campaign Execution and Optimization

Once campaigns are planned, the Media Supervisor oversees their execution. This involves setting up ads, managing bids, monitoring performance, and adjusting campaigns as necessary to improve results. They work with digital marketing tools like Google Ads, Facebook Ads Manager, and analytics platforms to continuously optimize campaigns for better engagement, click-through rates (CTR), and conversions.

4. Performance Analysis and Reporting

Data-driven decision-making is a critical aspect of this role. The Media Supervisor is responsible for tracking key performance indicators (KPIs) such as impressions, clicks, conversions, and return on ad spend (ROAS). They generate reports that provide insights into campaign performance, which are used to refine strategies, address underperforming areas, and highlight successes. Regularly presenting these findings to senior leadership and other stakeholders is a key part of the job.

5. Team Leadership and Collaboration

The Media Supervisor leads a team of digital marketing specialists and coordinators, providing guidance and direction on campaign strategies, goals, and performance metrics. They foster a collaborative environment, ensuring team members are aligned with the overall objectives. Additionally, they coordinate with other departments, such as creative, sales, and product teams, to ensure the integration of media campaigns with broader marketing efforts.

6. Staying Updated on Digital Trends and Innovations

Digital marketing is an ever-evolving field, and the Media Supervisor is expected to stay updated on the latest trends, tools, and technologies. This includes keeping an eye on new advertising platforms, emerging channels (like TikTok or connected TV), and changes in algorithms that may impact campaign performance. By staying informed, the Media Supervisor can recommend innovative strategies and tactics that keep the company ahead of the competition.

Qualifications and Skills

The role of Digital Marketing Media Supervisor typically requires a bachelor’s degree in marketing, communications, or a related field. Several years of experience in digital media buying, strategy development, and team leadership are also essential. Some of the key skills required for the role include:

• Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads, programmatic platforms)
• Strong analytical skills and data-driven decision-making
• Excellent negotiation and communication skills
• Ability to manage budgets and optimize media spend
• Leadership and team management experience
• Knowledge of SEO, SEM, and other digital marketing principles
• Experience with marketing analytics and performance tracking tools

Conclusion

A Digital Marketing Media Supervisor is integral to driving successful digital campaigns that enhance brand visibility and achieve measurable results. Their expertise in strategy, media buying, performance optimization, and team leadership ensures that digital marketing efforts are both efficient and effective, contributing to the organization’s growth and competitive edge in the digital marketplace.

How to apply:

Send your updated resume to our email:

Email:  info@lestars.net