The Sales Marketing Manager is responsible for overseeing the development and execution of strategic sales and marketing initiatives to drive business growth. This role combines elements of both sales and marketing to create cohesive plans that promote brand awareness, generate leads, and increase revenue. The Sales Marketing Manager works closely with the sales team, marketing department, and other key stakeholders to ensure that the company’s sales and marketing efforts are aligned with overall business objectives. The position requires strong leadership, analytical skills, and the ability to develop innovative strategies that resonate with target audiences.
| Salary | Market Competitive |
| Experience | 3 – 5 years |
| Location | Kuwait |
| Qualification | Bachelor’s degree |
| Posted | 19 September 2024 |
| Job Type | Full-Time |
| Posted by | Habeebi Recruiter |
| last date to apply | apply within 15 days |
Responsibilities:
- Strategic Planning and Execution: The Sales Marketing Manager develops and implements comprehensive sales and marketing strategies that align with the company’s goals. This includes market research, identifying target markets, setting objectives, and developing action plans. The manager oversees the execution of these plans, ensuring that they are delivered on time and within budget, while continuously adjusting strategies based on performance data and market conditions.
- Sales Team Leadership: Leading and managing the sales team is a core responsibility of the Sales Marketing Manager. This includes setting sales targets, providing guidance, and mentoring sales representatives to meet or exceed their objectives. The manager also monitors the sales pipeline, reviews individual performance, and provides feedback to ensure continuous improvement. Regular meetings and performance reviews are conducted to keep the team motivated and focused on achieving results.
- Marketing Campaigns and Brand Management: The Sales Marketing Manager is responsible for planning and executing marketing campaigns that promote the company’s products or services. This includes creating marketing materials, overseeing digital marketing efforts, and coordinating events or promotions. The manager ensures that all campaigns are aligned with the company’s brand guidelines and that the brand is consistently represented across all marketing channels. The goal is to create strong brand awareness and generate qualified leads for the sales team.
- Market Analysis and Competitor Research: Understanding the market landscape is crucial for developing effective sales and marketing strategies. The Sales Marketing Manager conducts regular market analysis, identifying trends, customer needs, and competitor activities. By keeping an eye on industry developments, the manager is able to adjust strategies to stay ahead of the competition and capitalize on new opportunities. This research is also used to inform product development and pricing strategies.
- Budget Management: Managing the sales and marketing budget is another key responsibility of the Sales Marketing Manager. This includes allocating resources effectively, monitoring expenditures, and ensuring that all marketing activities provide a strong return on investment (ROI). The manager must be able to prioritize spending to maximize impact and ensure that the budget is used efficiently.
- Sales and Marketing Alignment: A successful Sales Marketing Manager ensures that the sales and marketing teams work collaboratively. This involves coordinating efforts between the two departments, aligning goals, and sharing insights on customer needs and market opportunities. The manager works to create a seamless process that allows the sales team to follow up on marketing-generated leads efficiently, increasing the chances of converting those leads into sales.
- Performance Monitoring and Reporting: The Sales Marketing Manager tracks the performance of all sales and marketing initiatives using key metrics and analytics. Regular reports are generated to evaluate the effectiveness of campaigns, sales efforts, and overall progress toward business goals. By analyzing this data, the manager is able to identify areas for improvement and make data-driven decisions to optimize performance.
- Relationship Building and Networking: Building strong relationships with clients, partners, and industry influencers is an essential part of the role. The Sales Marketing Manager represents the company at industry events, networking functions, and client meetings to enhance the company’s visibility and reputation. Developing long-term partnerships and maintaining strong customer relationships help in driving repeat business and referrals.
Qualifications and Skills:
- Bachelor’s degree in marketing, business administration, or a related field.
- Proven experience in sales and marketing roles, preferably in a managerial position.
- Strong leadership and team management skills.
- Excellent communication, presentation, and negotiation abilities.
- Ability to analyze market trends and data to inform strategic decisions.
- Experience with digital marketing tools, CRM software, and analytics platforms.
- Ability to work under pressure and meet tight deadlines.
How to apply:
Send your updated resume to our email or directly reach us at our phone:
Email: ellen.gueco@gulfccs.com
Telephone: +50865678