The Brand Manager – Technology is responsible for developing and executing brand strategies that enhance the visibility, reputation, and market share of a technology company’s products or services. This role requires a blend of creativity, strategic thinking, and a deep understanding of the technology industry. The Brand Manager will work closely with marketing, product development, and sales teams to ensure that the brand’s messaging is consistent, compelling, and aligned with business objectives.
| Experience | 2 Years |
| Location | Doha, Qatar |
| Qualification | Bachelors |
| Posted | 04 September 2024 |
| Job Type | Full-Time |
| Posted by | Habeebi Recruiter |
| last date to apply | apply within 15 days |
Key Responsibilities
Brand Strategy Development:
The Brand Manager – Technology is tasked with creating and implementing comprehensive brand strategies that position the company’s products or services as leaders in the technology market. This includes defining brand values, setting goals for brand awareness and perception, and developing a roadmap to achieve these objectives. The manager must continuously monitor market trends and consumer behavior to refine the brand strategy as needed.
Marketing Campaign Management:
A significant responsibility of the Brand Manager is to oversee the creation and execution of marketing campaigns that promote the brand across various channels, including digital, social media, and traditional advertising. This includes collaborating with the creative team to develop compelling content, managing budgets, and ensuring that all campaigns are delivered on time and within budget. The manager is also responsible for analyzing the effectiveness of campaigns and making data-driven adjustments to optimize performance.
Product Positioning and Messaging:
The Brand Manager works closely with product development teams to ensure that new and existing products are positioned effectively in the market. This involves developing clear and persuasive messaging that highlights the unique features and benefits of the products. The manager must ensure that all product communications are consistent with the overall brand strategy and resonate with the target audience.
Cross-Functional Collaboration:
Collaboration with other departments is essential for the success of the Brand Manager – Technology. The role involves working closely with sales, customer service, and product teams to align brand strategies with business objectives. The manager must ensure that all customer-facing teams are equipped with the necessary tools and information to represent the brand accurately and effectively.
Brand Performance Analysis:
The Brand Manager is responsible for monitoring and analyzing the brand’s performance in the market. This includes tracking key metrics such as brand awareness, market share, and customer satisfaction. The manager must use this data to identify areas of improvement, report on the brand’s success to senior management, and make informed decisions about future branding initiatives.
Innovation and Trend Analysis:
Staying ahead of industry trends is crucial for a Brand Manager in the technology sector. The manager must continuously research emerging technologies, market dynamics, and competitor activities to ensure that the brand remains relevant and competitive. This also involves identifying opportunities for innovation and suggesting new product ideas or marketing approaches that align with the brand’s vision.
Qualifications
The ideal candidate for the Brand Manager – Technology position should have a bachelor’s degree in marketing, business administration, or a related field. A minimum of 5 years of experience in brand management, preferably within the technology sector, is required. The candidate should possess strong analytical skills, creative thinking, and a deep understanding of digital marketing and technology trends. Excellent communication and leadership abilities are essential, along with a proven track record of successfully managing brand strategies and campaigns. Familiarity with product development processes and a passion for technology are highly desirable.
How to apply:
Send your updated resume to our email or directly reach us at our phone:
Email: info@darwishholding.com
Telephone: + 974 4425 7777
Fax: + 974 4431 4700