Marketing & Social Media Specialist Required in Qatar

We are looking for an innovative and dynamic Marketing & Social Media Specialist to join our team. This role is designed for a creative individual who can develop and implement effective marketing strategies across various digital platforms. The Marketing & Social Media Specialist will focus on building brand awareness, engaging target audiences, and driving online traffic to achieve business goals. The ideal candidate will have a strong understanding of social media trends, content creation, and digital marketing strategies. They will collaborate closely with the marketing team to create compelling campaigns and maintain a strong online presence for the brand.

Salary	Market Competitive
Experience	3+ years
Location	Qatar
Qualification	Bachelor’s degree in Marketing, IT or related field
Posted	10 November 2024
Job Type	Full-Time
Posted by	Habeebi Recruiter
last date to apply	apply within 15 days of posting

Key Responsibilities

1. Developing and Implementing Marketing Strategies

The Marketing & Social Media Specialist will be responsible for designing and executing comprehensive marketing plans that align with the company’s goals. This includes identifying target audiences, setting marketing objectives, and creating campaigns that drive brand awareness and engagement. The Specialist will analyze market trends and competitors to tailor strategies that effectively reach potential customers and boost overall brand performance.

2. Managing Social Media Platforms

A significant part of this role involves managing the company’s social media accounts, including Instagram, Facebook, LinkedIn, Twitter, and TikTok. The Specialist will create, schedule, and publish engaging content, including posts, stories, videos, and ads. They will monitor social media metrics, respond to comments and messages, and engage with followers to build a strong online community. The goal is to increase follower count, enhance engagement, and promote the brand’s products and services.

3. Content Creation and Design

The Marketing & Social Media Specialist will collaborate with the content and design teams to develop creative and visually appealing content. This includes writing captivating captions, designing graphics, and producing multimedia content such as videos and reels. The Specialist will ensure that all content aligns with the brand’s voice and aesthetic while also resonating with the target audience. Creativity and attention to detail are crucial to maintaining a consistent and impactful online presence.

4. Running Paid Advertising Campaigns

The Specialist will plan, execute, and monitor paid advertising campaigns across social media and other digital channels. This includes setting budgets, targeting specific demographics, and optimizing ads for maximum reach and engagement. The Marketing & Social Media Specialist will analyze campaign performance data and make adjustments to improve results, focusing on increasing brand visibility, website traffic, and conversion rates.

5. Analyzing Performance Metrics

The Marketing & Social Media Specialist will regularly track and analyze the performance of marketing campaigns using various analytics tools. They will monitor key metrics such as engagement rates, click-through rates, conversions, and return on investment (ROI). The Specialist will provide detailed reports on campaign performance and use the data to make informed decisions, refine strategies, and optimize future marketing efforts.

6. Engaging with Influencers and Brand Ambassadors

Collaborating with influencers and brand ambassadors is a key part of this role. The Specialist will identify potential partners, establish relationships, and coordinate collaborations to promote the brand. They will work closely with influencers to create authentic and impactful content that resonates with their followers, enhancing the brand’s credibility and expanding its reach.

7. Staying Updated with Industry Trends

The digital marketing landscape is constantly evolving, and the Marketing & Social Media Specialist must stay informed about the latest trends, tools, and best practices. They will research new social media features, platform updates, and emerging trends to keep the company’s digital presence fresh and competitive. The Specialist will also attend industry events, webinars, and workshops to continue learning and applying new strategies to enhance the brand’s marketing efforts.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management, digital marketing, or a similar role.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Creative skills in content creation, including graphic design, video editing, and copywriting.
• Experience with running paid ad campaigns on social media and digital platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work independently and collaboratively in a fast-paced environment.
• Up-to-date knowledge of digital marketing trends and emerging technologies.

Working Conditions

The Marketing & Social Media Specialist will primarily work in an office environment or remotely, depending on company policy. This role requires a high level of creativity and flexibility, as the Specialist will often need to respond quickly to social media trends and audience feedback. The job may involve occasional travel for industry events, photoshoots, or client meetings. The ability to multitask and manage multiple projects simultaneously is essential to succeed in this dynamic and fast-paced role.

How to apply:

Send your updated resume to our email:

Email:  rsjobs2023@yahoo.com