Sales Category Manager (FMCG) Required in Qatar

A Sales Category Manager in the FMCG (Fast-Moving Consumer Goods) industry is responsible for overseeing the performance and growth of specific product categories within the organization. This role combines strategic planning, market analysis, and sales management to drive category profitability and market share.

The ideal candidate should have a strong understanding of FMCG dynamics, excellent analytical skills, and the ability to collaborate effectively with cross-functional teams. A Sales Category Manager plays a pivotal role in ensuring that the category remains competitive, relevant, and aligned with consumer demands.

Key Responsibilities

1. Category Strategy and Planning

• Develop and execute category strategies to achieve sales and profitability targets.
• Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
• Create and manage category business plans, including product assortment, pricing, and promotional strategies.

2. Sales Management

• Collaborate with the sales team to drive category performance in retail outlets or distribution channels.
• Set sales targets for the category and ensure they are met or exceeded.
• Monitor sales data and provide actionable insights to improve category performance.

3. Product and Portfolio Management

• Oversee the product lifecycle within the category, including new product launches, discontinuations, and SKU rationalization.
• Ensure optimal stock levels and coordinate with supply chain teams to minimize stock-outs or excess inventory.
• Work closely with suppliers and vendors to negotiate favorable terms and ensure product availability.

4. Promotional Planning and Execution

• Design and implement promotional campaigns to boost category sales and brand visibility.
• Evaluate the effectiveness of promotions and adjust strategies for future campaigns.
• Collaborate with the marketing team to create compelling in-store displays and advertising materials.

5. Relationship Management

• Build and maintain strong relationships with key stakeholders, including retailers, suppliers, and internal teams.
• Act as the primary point of contact for category-related inquiries and issues.
• Facilitate effective communication and collaboration to ensure alignment with business objectives.

6. Performance Analysis and Reporting

• Track category performance metrics such as sales, profitability, and market share.
• Prepare regular reports and presentations for senior management, highlighting key insights and recommendations.
• Use data-driven approaches to optimize category strategies and address underperforming areas.

Qualifications and Skills

• Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).
• Proven experience in category management, sales, or marketing within the FMCG industry.
• Strong analytical and problem-solving skills, with proficiency in data analysis tools.
• Excellent communication and negotiation skills.
• Ability to manage multiple projects and work under pressure to meet deadlines.
• Knowledge of retail operations, consumer behavior, and FMCG market trends.

A Sales Category Manager in FMCG is critical in ensuring that the product category not only meets the organization’s financial goals but also resonates with consumers and adapts to evolving market conditions. This role offers a dynamic and challenging opportunity for professionals passionate about driving category success.

How to apply:

Send your updated resume to our email:

Email:  hr@farmcraftglobal.com