Marketing Executive Required in Dubai

BARAKAT AL TABIEYA FOR FRUITS ANAD VEGETABLES LLC is looking for Marketing Executive Required in Dubai.

A Marketing Executive is responsible for planning, developing, and executing marketing campaigns that promote a company’s products or services. This role involves a mix of strategic planning, creative thinking, and hands-on execution to reach target audiences and achieve business objectives.

Key Responsibilities:

1. Market Research and Analysis:
   • Conduct market research to identify trends, customer needs, and competitive landscape.
   • Analyze data to understand customer behavior, preferences, and demographics.
   • Use insights from research to inform marketing strategies and campaigns.
2. Campaign Planning and Execution:
   • Develop and implement marketing campaigns across various channels, including digital, print, social media, and events.
   • Create content for marketing materials, such as brochures, emails, social media posts, and advertisements.
   • Coordinate with designers, copywriters, and other team members to produce high-quality marketing collateral.
3. Digital Marketing:
   • Manage and optimize online marketing activities, including search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.
   • Oversee the company’s social media presence, creating and scheduling posts, engaging with followers, and monitoring performance.
   • Track and analyze the effectiveness of digital campaigns using analytics tools and adjust strategies as needed.
4. Brand Management:
   • Ensure consistent branding across all marketing materials and communication channels.
   • Develop and maintain brand guidelines to ensure a unified message and visual identity.
   • Monitor brand perception and take action to enhance the company’s image and reputation.
5. Content Creation and Management:
   • Create engaging content for various platforms, including blogs, social media, websites, and newsletters.
   • Collaborate with content creators, influencers, and partners to produce and share content that resonates with target audiences.
   • Manage the company’s content calendar, ensuring timely and relevant content delivery.
6. Event Management:
   • Plan and execute promotional events, such as product launches, trade shows, and customer appreciation events.
   • Coordinate logistics, including venue selection, vendor management, and event promotion.
   • Measure the success of events through attendee feedback and post-event analysis.
7. Customer Engagement and Communication:
   • Develop and implement strategies to engage and retain customers, including loyalty programs, newsletters, and customer surveys.
   • Manage customer communications through various channels, ensuring a positive and consistent experience.
   • Address customer inquiries and feedback promptly and effectively.
8. Budget Management:
   • Develop and manage the marketing budget, ensuring that all activities are cost-effective and deliver a strong return on investment (ROI).
   • Monitor spending and adjust budgets as needed to maximize the impact of marketing efforts.
   • Report on the financial performance of marketing campaigns and initiatives.
9. Reporting and Analysis:
   • Track the performance of marketing campaigns and activities using key performance indicators (KPIs).
   • Prepare regular reports for senior management, highlighting successes, challenges, and areas for improvement.
   • Use data and insights to refine marketing strategies and enhance future campaigns.
10. Collaboration and Teamwork:
    • Work closely with sales, product development, and other departments to align marketing efforts with overall business goals.
    • Collaborate with external agencies, vendors, and partners to execute marketing projects.
    • Participate in brainstorming sessions to generate new ideas and strategies.

Skills Required:

• Strong understanding of marketing principles and practices.
• Excellent communication and writing skills.
• Creativity and the ability to think outside the box.
• Proficiency in digital marketing tools and platforms.
• Analytical skills to measure and optimize campaign performance.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong organizational and time-management skills.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience in marketing, advertising, or a related role.
• Familiarity with digital marketing tools, such as Google Analytics, social media platforms, and email marketing software.
• Experience with content creation and brand management is an advantage.

A Marketing Executive plays a critical role in promoting a company’s products or services, driving brand awareness, and supporting overall business growth. This role requires a combination of creativity, strategic thinking, and practical skills to execute effective marketing campaigns.

Send your CV to our email: humanresource@barakatgroup.ae