Digital Marketing Specialist Required in Dubai

As a Digital Marketing Specialist, you will develop, implement, track, and optimize digital marketing campaigns across various channels. You will work closely with internal teams to create and execute strategies that align with the company’s goals and target audience.

Key Responsibilities:

1. Develop Digital Marketing Strategies:
   • Create comprehensive digital marketing plans that align with business objectives.
   • Identify target audiences and tailor strategies to reach them effectively.
2. Campaign Management:
   • Plan and execute digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and more.
   • Manage SEO/SEM, PPC, email marketing, social media, and content marketing initiatives.
   • Optimize campaigns to improve key metrics such as CTR, conversion rates, and ROI.
3. Content Creation and Management:
   • Collaborate with content creators to develop engaging content for various platforms.
   • Ensure content is aligned with the brand’s voice, style, and messaging.
4. Analytics and Reporting:
   • Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, and others.
   • Generate detailed reports on campaign performance, including insights and recommendations for improvement.
   • Track KPIs to assess the effectiveness of campaigns and make data-driven decisions.
5. SEO and SEM:
   • Implement and manage on-page and off-page SEO strategies to improve organic search rankings.
   • Conduct keyword research and analysis to identify growth opportunities.
   • Optimize website content and landing pages for search engines.
6. Social Media Management:
   • Manage the company’s social media presence, including content creation, posting, and community engagement.
   • Develop and execute social media strategies that increase brand awareness and engagement.
7. Email Marketing:
   • Create and manage email marketing campaigns, including newsletters, promotional emails, and automated email sequences.
   • Segment email lists and personalize messaging to improve open and click-through rates.
8. Paid Advertising:
   • Manage and optimize paid advertising campaigns across Google Ads, social media, and other platforms.
   • Monitor ad budgets, bid strategies, and ad performance to maximize ROI.
9. Collaboration and Communication:
   • Work closely with the design, sales, and product teams to ensure consistent messaging across all channels.
   • Stay up-to-date with the latest digital marketing trends and technologies.
10. Budget Management:
    • Allocate and manage the digital marketing budget effectively to maximize ROI.
    • Track spending and adjust strategies to stay within budget while achieving goals.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing, preferably in a similar role.
• Proficiency in using digital marketing tools like Google Analytics, Google Ads, Facebook Ads Manager, etc.
• Strong understanding of SEO, SEM, PPC, social media marketing, and email marketing.
• Excellent communication, analytical, and project management skills.
• Ability to work independently and as part of a team.
• Knowledge of HTML/CSS is a plus.

Desired Skills:

• Creative thinking and problem-solving abilities.
• Strong attention to detail and ability to multitask.
• Ability to adapt to a fast-paced environment and handle multiple projects simultaneously.
• Passion for staying updated with digital marketing trends and best practices.

How to apply:

For more information or to apply, please contact us at our phone:

Telephone:‎

+92 423 5972051  

+971 4 449 3100